About US

Welcome to Icon Car Rentals, your trusted choice for affordable car rentals in Richmond, VA. We’re a locally owned company built on a simple promise — to make car rental easy, transparent, and reliable for everyone.

From our convenient location at 901 E Laburnum Ave, we help drivers, families, and visitors find clean, well-maintained vehicles at prices that fit every budget. Whether you’re exploring Richmond, heading out for business, or visiting loved ones, Icon Car Rentals keeps you moving with confidence.

Come Say Hello!

Our Mission

Our mission is to deliver exceptional local car rental service that’s fast, friendly, and affordable. We focus on customer satisfaction, offering flexible rental options and personalized support — because your journey matters as much to us as it does to you.

Learn More

fleet selection

Our company offers a wide range of vehicles for you to choose from, including economy cars, sedans, SUVs, vans and trucks.

roadside assistance

Our service gives you peace of mind when you're on the road, knowing that help is just a phone call away.

Insurance

Our insurance policies are designed to give you peace of mind and make your rental experience as stress-free as possible.

great pricing, transparent policies, flexible fuel and mileage options.

Don't just take our word for it - check out our customer reviews and testimonials to see why so many people have trusted us with their rental needs. We're here to make your trip as smooth and enjoyable as possible. So why wait? Book your rental car with us today!

Come take a look at our awesome Fleet and choose your best Option!