1. Local Expertise You Can Rely On

At Icon Car Rentals, we’re not just a business in Richmond — we’re part of the community.

Our team understands the area, from downtown routes to suburban neighborhoods. That local knowledge means faster service, better recommendations, and a smoother rental experience every time.

2. Honest and Transparent Pricing

No one likes hidden fees or surprise charges at checkout.

That’s why we keep our pricing simple and transparent — what you see is what you pay. We focus on affordable car rental rates without compromising on quality or service.

You’ll always know exactly what’s included in your rental before you book.

3. Fast, Friendly Service

Our customers aren’t just numbers — they’re neighbors.

We take pride in offering personalized service that’s friendly, efficient, and tailored to your needs. Whether you’re booking online or visiting our Richmond office, our staff is here to make the process quick and stress-free.

Expect real people, not automated systems, who are happy to help you every step of the way.

4. Reliable Vehicles for Every Occasion

When you rent a car, you deserve reliability and comfort.

Our fleet at Icon Car Rentals is well-maintained and regularly inspected to ensure safety and performance. Whether you’re running errands, taking a business trip, or traveling with family, we’ve got the perfect ride for your plans.

Clean interiors, smooth rides, and dependable quality — every time.

5. Convenient Location and Easy Booking

Located at 901 E Laburnum Ave, Richmond, VA 23222, Icon Car Rentals offers convenient pickup options right in the heart of the city.

Our online booking system makes it easy to reserve your car in minutes — anytime, anywhere. Simply choose your preferred vehicle, select pickup and return times, and you’re good to go.

Choosing the right rental company isn’t just about finding a car — it’s about choosing a service you can trust.

At Icon Car Rentals, we’re proud to be Richmond’s go-to choice for reliable vehicles, affordable rates, and friendly local service.

Experience the difference that hometown care makes.