Welcome to Icon Car Rentals — where Richmond drivers are discovering a better, smarter, and more affordable way to get on the road.

1. No Gimmicks. Just Great Cars and Honest Pricing.

Forget the “$30 per day” bait-and-switch you see online. At Icon Car Rentals, what you see is what you pay.
Our rentals start at just $70 per day, with a 3-day minimum, making it simple and transparent.
You get modern, clean, and comfortable vehicles  ready to take you anywhere your Richmond adventure leads.

2. Why Locals Choose Icon Over the Big Guys

We’re not a nationwide chain — and that’s our superpower.
Because we’re local, we understand what Richmond drivers really need: flexibility, fair pricing, and cars that actually feel good to drive.

Whether it’s a weekend getaway, a temporary ride, or an alternative to rideshare apps, Icon Car Rentals gives you quality and peace of mind without the airport chaos or inflated rates.

3. Clean, Comfortable & Reliable — Every Time

Every vehicle in our fleet is professionally cleaned, well-maintained, and chosen for comfort.
From our Large Economy options like the Hyundai Sonata to our Mid Economy Toyota Camry, we make sure you enjoy every mile in a car that feels brand new.

4. Richmond’s Best-Kept Secret for Affordable Rentals

People searching “car rental near me”, “rental cars Richmond VA”, or “cheap car rental in Richmond” are discovering something:
You don’t have to overpay for quality. Icon Car Rentals is becoming the go-to choice for Richmond locals who want premium service without the premium price tag.

If you’re tired of overpaying or waiting in endless airport lines, it’s time to experience the Icon difference.
Easy pickup, honest pricing, and cars that make driving fun again — that’s our promise.

? Book your ride today and see why more Richmond locals are switching to Icon Car Rentals — the smarter, simpler way to drive.