Local rental companies like Icon Car Rentals focus on personalized service and transparent pricing — not corporate markups. You get real people who care, flexible booking options, and vehicles that are well-maintained and ready when you need them.
Plus, being locally based means faster service and easier communication whenever you need help.
If you’re searching for cheap car rental in Richmond, VA or budget-friendly car hire, the best deals often come from local providers who don’t charge airport or franchise fees.
At Icon Car Rentals, our customers love that:
We offer 3-day minimum rentals
There are no hidden charges
Every car is clean, safe, and well-maintained
That’s how we help you save without compromising quality.
Even though we don’t operate directly from the airport, many travelers still prefer to rent from Icon Car Rentals after landing — because our rates are often lower than airport-based companies.
It’s a short ride to our 901 E Laburnum Ave, Richmond, VA location, where you’ll enjoy better prices, local service, and no long lines.
Choosing Icon Car Rentals means getting:
Affordable local rates — perfect for budget-conscious renters
Flexible pickup times — Monday to Saturday, 9 AM–6 PM
Friendly, local customer care — we treat every customer like family
Simple payment options — credit, debit, or online payments
Clean, reliable vehicles — ready for your next Richmond adventure
Booking with us is simple, and takes less than 2 minutes.
Just visit iconcarrentals.com, choose your dates, and reserve your car instantly.
No long forms. No hidden surprises. Just affordable car rentals designed around your needs